The younger female demographic (age 25-35) has been a particularly difficult market to reach when raising awareness about breast cancer. With breast cancer month only a few short days away organizations are trying some new methods in gaining attention. One particular commercial is gaining MOST of this attention. This pool party PSA is entitled, "Save the Boobs" and is from the Rethink Breast Cancer charity (founded by M.J. Decoteau).
What do you think? Yah or Nay?
If you are interested in joining the iB-LIEVE team on October 4th in the Making Strides campaign, contact Dan McCaffrey at dmccaff23@gmail.com or visit our website at www.goibelieve.com
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