Being in the wine & spirits business, the first iconic figure I think of when I hear the term "performance," is Gary Vaynerchuk or as most of us know him, "Gary V." Gary V is a multifaceted icon known for his wine advice, the energetic host of Wine Library TV, a recent New York Times best selling author (Crush it! Why now is the Time to Cash in your Passion), and a video blogger who’s turned into a social media genius. He has proven to be a largely successful businessman that loves his business, people, and most importantly, the hustle.
To understand how Gary V maintains his performance edge, let’s take a look into his attitude on business and life. Here are a few bullet-points on Gary V and what it means to perform at your best:
It takes a boatload of patience to be able to perform at a high level.
If you ever watch or listen to Gary V, he appears anything but patient. He’s aggressive and in your face…almost to an unbearable level. However, behind the scenes you will notice a businessman who exudes what it means to remain patient. For years, Gary and his family primarily utilized traditional advertising techniques to build his family’s local wine business. This expanded over generations and they were able to turn a small business into a prominent wine distributor/seller. However, Gary saw more potential in his family’s business. That’s when he turned to new social media tools such as Twitter and Facebook to promote Wine Library TV (his video blog about wine). This allowed him to turn his family’s wine business into a national industry leader where he leveraged a dual identity as both business guru and wine expert. Although from his social media success it may appear that his business success was rapid and overnight, his business was already established and had a great reputation from a life-long process his parents worked so hard at. With patience, Gary V was able to grow his family’s business and dreams into something bigger than ever expected. Without patience, it would have never occurred.
Work/work balance = focus.
Just as important as maintaining a work/life balance is maintaining a work/work balance. Gary shows us that in order to perform at our best, we will need to perform with focus and purpose. In order to perform to our best ability, we need to be organized, not only in the office but in our minds. To maintain a work/work balance requires clarity around business vision and direction. It means having a plan and committing to that plan. As Gary V says, it doesn’t make sense to have “1 ass on 10 toilets”. He shows us that performing on the cutting edge requires us to create and maintain focus, while getting lean mentally, physically, and businesswise. By taking the time to create focus, we achieve quality performance as opposed to quantity. And quality performance will drastically improve quantity profit.
Do what you love.
More than anything he does, he brings passion into everything he gets involved in. He's unpretentious in his techniques and makes learning about wine fun because he loves what he does. He states, "Do what you love. Love your damn family and crush it." Working hard is a given to be successful in business, but without the passion to work hard, we cannot perform. Like Gary, we must endeavor to be the ultimate performer of our own content, be it on the web, with our hands, or with our minds. Performer and performance are inseparable concepts. You can't perform a "cover" of someone else's passion, but you can create your own, believe in it, and put yourself in a position to CRUSH IT!
e: rkansagra@goibelieve.com
fb: Raju Kansagra
Raju is a business owner in New Jersey. He graduated from Boston College with a bachelors in finance and philosophy. After trading on Wall Street for many years, Raj shifted focus to pursue his entrepreneurial interests. He is a co-founder of iB-LIEVE and the director of product development.
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